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Columbia Care Cannabist Case Study

GOOGLE ADS KEY HIGHLIGHTS

645%

INCREASE IN REVENUE

9.78%

TRANSACTION RATE

$1.54

AVG. CPC

PROBLEM STATEMENT : Cannabist (Formerly known as Columbia Care), Inc. is one of the largest and most experienced multi-state operators in the medical cannabis industry, with licenses in 15 jurisdictions in the U.S. and the EU. The goal was to increase awareness and drive more footfall across the physical locations at the lowest possible cost per user acquisition keeping it between $1 – $2.

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Shay Owensby

Marketing Director, 420 Marketeers

MJ Dispensary Marketing is the partner we've been searching for, for a very long time! We've struggled getting approval to run cannabis ads with Google for years. MJ Dispensary Marketing produced content within Google terms and have been running successful campaigns for months with no hiccups or disapprovals. Their team is very knowledgeable, quick to get things done, and has great communication with their clients. We're getting wonderful results on our ad spend and recommend MJ Dispensary Marketing to anyone who faces the same challenges as we did.

Yash Kotak

Co-founder, BOHECO

Varun and his team at MJ Dispensary Marketing are true experts in their business. We've worked with him and his team for over a year now and are very impressed by their acumen and prowess in delivering great results. Owing to the novelty of our category, we have often struggled to deliver consistent results but since his team's involvement, we have been able to achieve this. Since we went through a brand revamp and domain change we had to catch up with the competitors and MJ Dispensary Marketing result-oriented SEO and PPM strategy for the brand has helped us regain a competitive edge.

George Cleveland

Director of Digital Products, Growth WholesomeCo Cannabis

MJ Dispensary Marketing has helped accelerate our growth by driving relevant traffic to our website. Their ads have directly improved our customer acquisition efforts as well as helped retain customers in our flywheel. MJ Dispensary Marketing is incredibly easy to work with as they are a true partner and not just a third-party vendor. Our partnership with MJ Dispensary Marketing has been successful due to a constant back-and-forth dialog where both parties are contributing to digital ad efforts. This dialog helps move projects over the finish line quicker.

Marco R.

CEO & President Pineapple Ventures, Inc

Varun's team is best in class! The company excels in various fields of digital marketing such as SEO, PPC, Programmatic, and more. Varun is an excellent listener, identifies areas of need, has proactive and appropriate solutions, and leads his experienced staff to successfully deliver results. The result-oriented approach of Varun and his team gives me the confidence to recommend the company in the highest order. I am of the firm belief that Varun and MJ Dispensary Marketing bring value to any company and deliver an outcome that will give its client a competitive edge in the market.

Abby Uriarte

Digital Marketing Manager MedMen

MJ Dispensary Marketing team came to me at a time when zero effort had been put into SEO. Being a cannabis company, SEM wasn't even on our radar given current regulations. MJ Dispensary Marketing team enabled us to leverage these channels in ways that we did not think were achievable and helped us see the value in allocating marketing budget to these areas. MJ Dispensary Marketing team continually pushed themselves to optimize campaigns and drive results.

Matt Daley

VP, Marketing Sunday Goods

MJ Dispensary Marketing is a pleasure to work with; we see them as partners to our business. They come to us with great ideas to help solve challenges, identify opportunities, and generally are always working to drive new users to our website and stores. MJ Dispensary Marketing has been a strongly contributive piece of our marketing mix for Sunday Goods throughout our growth journey, from B2B only, to adding 1, then 2 and now 3 dispensaries. Their digital ad campaigns are essential to our marketing portfolio and have served as strong driver of traffic to our retail locations.

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