Everything You Need to Know About Page Experience in 2025 for Your Cannabis Dispensary Websites

As the digital landscape continues to evolve, page experience has emerged as a crucial factor in online success. For cannabis dispensaries, where competition is fierce and regulations often limit traditional marketing methods, optimizing page experience can significantly impact user engagement, search rankings, and conversions. In 2025, Google’s emphasis on delivering exceptional page experiences will be more critical than ever. This guide will walk you through everything you need to know to ensure your cannabis dispensary website is ahead of the curve.

What Is Page Experience and Why Does It Matter?

Page experience refers to how users perceive their interaction with a webpage beyond the core content. It includes factors like loading speed, mobile usability, interactivity, and visual stability. Google evaluates page experience through Core Web Vitals, a set of user-centric metrics that measure the performance of your site in real-time.

For cannabis dispensaries, an optimized page experience isn’t just about better rankings; it’s also about creating trust and ease for customers looking to explore your products or learn about your services. A great page experience ensures your visitors stay longer, interact more, and feel confident purchasing from your site.

Key Components of Page Experience in 2025

1. Core Web Vitals

Core Web Vitals are the foundation of Google’s page experience algorithm. In 2025, these metrics remain pivotal:

Largest Contentful Paint (LCP): Measures loading performance. Aim for your largest visible content to load within 2.5 seconds.
First Input Delay (FID): Measures interactivity. Ensure interactions are processed in under 100 milliseconds.
Cumulative Layout Shift (CLS): Measures visual stability. Reduce unexpected layout shifts to a CLS score of 0.1 or lower.

2. Mobile Usability

With most users accessing cannabis dispensary websites via mobile devices, a mobile-first approach is essential. Ensure your site is fully responsive, easy to navigate on smaller screens, and provides seamless checkout processes.

3. HTTPS Security

Cannabis dispensaries deal with sensitive customer data, including personal details and payment information. HTTPS encryption is a non-negotiable requirement for both user trust and Google rankings.

4. Intrusive Interstitials

Avoid pop-ups and ads that block content or disrupt user experience. Google’s algorithm penalizes websites with intrusive interstitials, so keep them minimal and non-intrusive.

Why Page Experience Matters for Cannabis Dispensaries

Improved SEO Rankings:
Google prioritizes websites that offer an excellent page experience. Higher rankings mean greater visibility for your dispensary in local searches, such as “cannabis dispensary near me.”
Higher Conversion Rates:
A fast, user-friendly site builds trust and reduces friction during the purchasing journey. This is particularly important for cannabis customers, who often rely on digital channels for research and transactions.
Better Customer Retention:
Positive page experiences lead to repeat visits. Satisfied users are more likely to return to your dispensary and recommend it to others.
Competitive Advantage:
With the cannabis industry growing rapidly, your ability to deliver a superior digital experience can set you apart from competitors.

Page Experience Optimization Strategies for Cannabis Dispensary Websites

1. Optimize Loading Speed

Minimize Render-Blocking Resources: Reduce JavaScript and CSS files that delay page rendering.
Use a Content Delivery Network (CDN): Serve content faster by using a network of servers close to your users.
Compress Images: Use modern formats like WebP and ensure images are appropriately sized for faster loading.
Leverage Browser Caching: Store frequently used resources locally to improve load times for returning visitors.

2. Enhance Mobile Usability

Implement a mobile-first design that adapts seamlessly to various screen sizes.
Use large, easy-to-read fonts and clear call-to-action (CTA) buttons.
Simplify navigation menus and ensure touch-friendly elements.

3. Secure Your Website

Implement HTTPS for all pages to encrypt user data.
Regularly update plugins and software to avoid vulnerabilities.

4. Create a Clear and Consistent Layout

Ensure your website has a clean design with minimal distractions.
Avoid large shifts in content layout that can confuse users.

5. Improve Interactivity

Reduce server response times to enhance FID scores.
Optimize forms and input fields for quick and accurate data entry.

6. Avoid Intrusive Pop-Ups

Use non-intrusive banners or slide-ins for promotions rather than full-screen pop-ups.

Emerging Trends in Page Experience for 2025

AI-Powered Personalization:
Leveraging artificial intelligence to deliver personalized product recommendations, tailored content, and exclusive offers can significantly boost user satisfaction and conversions.
Voice Search Optimization:
With the rise of smart devices, cannabis dispensaries should optimize for voice search by using conversational keywords and clear, structured content.
Augmented Reality (AR) Features:
Integrate AR to let users visualize products or explore your dispensary virtually, offering an immersive experience that sets your site apart.
Sustainable Web Practices:
Eco-conscious users value businesses that demonstrate sustainability. Optimize your website for energy efficiency, including green hosting services.

Measuring and Monitoring Page Experience

Use these tools to track and improve your website’s performance:

Google Search Console: Analyze Core Web Vitals and mobile usability issues.
PageSpeed Insights: Get specific recommendations for improving speed and interactivity.
Lighthouse: Evaluate your site’s performance, accessibility, and SEO in detail.
Heatmaps: Track user behavior to identify areas of improvement.

Common Mistakes to Avoid

Ignoring Core Web Vitals: Neglecting these metrics can hurt your rankings and user experience.
Overloading Pages: Excessive elements like heavy graphics or scripts slow down loading times.
Inadequate Mobile Testing: Ensure all functionalities work smoothly on various devices.
Neglecting Alt Text and Structured Data: These elements contribute to both accessibility and SEO performance.

Case Study: Impact of Page Experience on Cannabis Dispensaries

Consider a cannabis dispensary that revamped its website for page experience:

Initial State: Slow loading times, poorly optimized mobile design, and minimal use of schema markup.
Optimizations: Improved Core Web Vitals, enhanced mobile usability, and added structured data for products.
Results:
- 40% increase in organic traffic.
- 25% boost in online sales.
- Improved rankings for targeted keywords like “buy cannabis gummies near me.”

Conclusion

Page experience is more than a buzzword; it’s a critical component of digital success in 2025. For cannabis dispensaries, focusing on page experience ensures your website not only attracts visitors but also converts them into loyal customers.

By optimizing for Core Web Vitals, enhancing mobile usability, and staying ahead of trends like AI personalization and voice search, your dispensary can achieve long-term growth and a competitive edge in the rapidly expanding cannabis market.

Ready to elevate your cannabis dispensary website? Start by evaluating your current page experience and implementing these strategies to create a user-first website that delivers results.

Shay Owensby

Marketing Director, 420 Marketeers

MJ Dispensary Marketing is the partner we've been searching for, for a very long time! We've struggled getting approval to run cannabis ads with Google for years. MJ Dispensary Marketing produced content within Google terms and have been running successful campaigns for months with no hiccups or disapprovals. Their team is very knowledgeable, quick to get things done, and has great communication with their clients. We're getting wonderful results on our ad spend and recommend MJ Dispensary Marketing to anyone who faces the same challenges as we did.

Yash Kotak

Co-founder, BOHECO

Varun and his team at MJ Dispensary Marketing are true experts in their business. We've worked with him and his team for over a year now and are very impressed by their acumen and prowess in delivering great results. Owing to the novelty of our category, we have often struggled to deliver consistent results but since his team's involvement, we have been able to achieve this. Since we went through a brand revamp and domain change we had to catch up with the competitors and MJ Dispensary Marketing result-oriented SEO and PPM strategy for the brand has helped us regain a competitive edge.

George Cleveland

Director of Digital Products, Growth WholesomeCo Cannabis

MJ Dispensary Marketing has helped accelerate our growth by driving relevant traffic to our website. Their ads have directly improved our customer acquisition efforts as well as helped retain customers in our flywheel. MJ Dispensary Marketing is incredibly easy to work with as they are a true partner and not just a third-party vendor. Our partnership with MJ Dispensary Marketing has been successful due to a constant back-and-forth dialog where both parties are contributing to digital ad efforts. This dialog helps move projects over the finish line quicker.

Marco R.

CEO & President Pineapple Ventures, Inc

Varun's team is best in class! The company excels in various fields of digital marketing such as SEO, PPC, Programmatic, and more. Varun is an excellent listener, identifies areas of need, has proactive and appropriate solutions, and leads his experienced staff to successfully deliver results. The result-oriented approach of Varun and his team gives me the confidence to recommend the company in the highest order. I am of the firm belief that Varun and MJ Dispensary Marketing bring value to any company and deliver an outcome that will give its client a competitive edge in the market.

Abby Uriarte

Digital Marketing Manager MedMen

MJ Dispensary Marketing team came to me at a time when zero effort had been put into SEO. Being a cannabis company, SEM wasn't even on our radar given current regulations. MJ Dispensary Marketing team enabled us to leverage these channels in ways that we did not think were achievable and helped us see the value in allocating marketing budget to these areas. MJ Dispensary Marketing team continually pushed themselves to optimize campaigns and drive results.

Matt Daley

VP, Marketing Sunday Goods

MJ Dispensary Marketing is a pleasure to work with; we see them as partners to our business. They come to us with great ideas to help solve challenges, identify opportunities, and generally are always working to drive new users to our website and stores. MJ Dispensary Marketing has been a strongly contributive piece of our marketing mix for Sunday Goods throughout our growth journey, from B2B only, to adding 1, then 2 and now 3 dispensaries. Their digital ad campaigns are essential to our marketing portfolio and have served as strong driver of traffic to our retail locations.