Medmen | Dispensary SEO Case Study

Year-over-year revenue growth of 945% in under 12 months.

Problem: Virtually no presence in organic search, including the GMB profile in the Local Map Pack; low foot traffic & sales at the physical location; lack of general brand awareness in the surrounding area.

Solution: Implement a local SEO campaign for product & service pages and create a content marketing plan to reach an audience seeking education about cannabis products to increase awareness of the company’s offerings and expertise.

Results: Monthly organic website traffic increased by 7000% from 320 visitors to over 23,000 visitors in 18 months, resulting in a 103% lift in year-over-year monthly sales. The site’s informational articles, transactional product pages, and Google My Business listing rank for hundreds of business-critical keywords, driving hundreds of customers to their physical location.

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